Category: Tutorial

Tutorial: Real time Product Recommendations with Adobe Target

Adobe Target Premium can be used for sophisticated product or content recommendations. Building on the last post, we are going to build our very own recommendation engine based on user behavior in real time. I assume you’ve read that post, but feel free to go back and read it first! Starting with recommendations As we […]

Tutorial: Real time dynamic Personalization with Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, […]

Analysis Workspace Hacks (AGE) – Metric Targets

This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In another great Post, Adam Greco showed how we can have Metric Targets in Analysis Workspace. His approach includes setting up a Data Source to […]

Analysis Workspace Hacks (AGE) – Average Daily Unique Visitors

This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In one of his posts Adam Greco shows a way to replicate the Daily Unique Visitors Metric from Reports & Analytics in Analysis Workspace. His […]

Analysis Workspace Hacks – Next and Previous Page Report

Analysis Workspace is the most capable solution for Web Analysts today. It allows us to switch between building a Dashboard or old-school Report or something in the middle on the fly. It has surpassed the old Reports & Analytics Interface in functionality and workflow effectiveness and leaves you longing for it once you start using […]

Analysis Workspace Hacks – Link Events on Page Reports

Adobe Analytics gives us two types of events to use for our tracking implementation. With Page Tracking (calling s.t() in Websites or trackState() in Apps) we are supposed to measure when a page has been viewed. If we want to measure interactions on a given page, we would use Custom Link Tracking (s.tl() in Web […]

Building your own Web Analytics from Log Files – Part 6: Conclusion

This is the sixth part of the six-part-series “Building your own Web Analytics from Log Files”. In this series we built a rather sophisticated logging and tracking functionality for our website. We used OpenResty to identify and fingerprint our users via cookies, stored that information to log files which were shipped to Elasticsearch and visualized […]

Building your own Web Analytics from Log Files – Part 5: Building our first Dashboard

This is the fifth part of the six-part-series “Building your own Web Analytics from Log Files”. At this part of the series we have our log files in Elasticsearch with indices like “custom-filebeat-tracking-logs-7.4.0-2020.01.03”. First thing is to set up a Kibana index pattern for this. Kibana Configuration In Kibana we go to Management -> Index […]

Building your own Web Analytics from Log Files – Part 4: Data Collection and Processing

This is the fourth part of the six-part-series “Building your own Web Analytics from Log Files”. Legal Disclaimer: This post describes how to identify and track the users on your website using cookies, IP adresses and browser fingerprinting. The information and process described here may be subject to data privacy regulations under your legislation. It […]

Building your own Web Analytics from Log Files – Part 3: Setting up Nginx with OpenResty

This is the third part of the six-part-series “Building your own Web Analytics from Log Files”. Legal Disclaimer: This post describes how to identify and track the users on your website using cookies and browser fingerprinting. The information and process described here may be subject to data privacy regulations under your legislation. It is your […]