Over the years I’ve been given a lot of opportunities to make public appearances in blog posts, interviews, webinars, conferences, or user group meetings. This page is a collection of some of my favorites.
Conferences and community meetings
Adobe Summit session “Unveiling Hidden Treasures in Adobe Analytics”
Adobe invited me to speak at the 2021 Adobe Summit and share some of my favorite Adobe Analytics tips & tricks and end-to-end use cases. You can find the session here.
Adobe Summit session “How Brands Realize Value with Customer Journey Analytics”
Being the first European customer of Adobe Customer Journey Analytics, Adobe invited me to share my use case and experiences in this session. You can find it here.
EMEA Adobe Analytics User Group – Kick-off Meeting
Being a leader of the EMEA Adobe Analytics User Group, I had the honor to host the very first meeting of the group featuring Adobe’s product management superstars Jen Lasser, Eric Matisoff, and Ben Gaines. You can find the event here and the recording here.
Iberia Adobe Analytics User Group – Kick-off Meeting
I was invited by Adobe to be part of the very first meeting of the Iberia Adobe Analytics User Group. In the meeting, I shared some first-hand experiences being EMEA’s first customer of Customer Journey Analytics. You can find the recording here.
EMEA Adobe Analytics User Group – Getting stakeholder buy-in into Adobe Analytics across your business
The second meeting of the Adobe Analytics EMEA User Group had the question how stakeholders can be convinced to buy into Adobe Analytics, featuring some great discussions in breakout sessions. You can find the event here.
Adobe Analytics Nordics User Group meeting
Jonas Damgaard Nielsen from Accrease invited me to share my first-hand experiences with Adobe Customer Journey Analytics on a meeting of the Adobe Analytics Nordics User Group.
Adobe Developers Live event
Adobe invited me to present at the Adobe Developers Live event to talk about the Adobe Analytics APIs and cool use cases around them. You can find the recording here.
AEP Tech Academy – Customer Journey Analytics event
Again invited by Adobe, I was part of the Adobe Experience Platform Tech Academy event focused on Adobe Customer Journey Analytics, giving my personal impression about the product. You can find the recording here.
Adobe Experience Makers Skill Exchange: Analysis Workspace Tips & Tricks you need to know in 2021
On one more Adobe Event, I was invited to share some advanced Adobe Analysis Workspace Tips and Tricks, featuring Eric Matisoff (both live and on my soundboard). You can find the recording here.
Blog posts and interviews
Interview with Julian Kramer for Adobe Experience Masters Series
Adobe has invited me to the German Adobe Experience Masters video series. I had a great time talking with Julian Kramer about translating data back to customer’s perception and behavior. Check out the free video here (in German).
Fireside Chat Interview with Diana Daia for Accutics
I had the chance to chat with Diana Daia from Accutics about the future of Web Analytics, Adobe’s Customer Journey Analytics product, and how to create value with digital data. You can find the interview here.
Adobe Customer Success Story
At my old company RTL Disney, Adobe approached us to write a success story about our implementation of Adobe Analytics and future projects with Adobe Target. You can find the German success story here.
Supermetrics Customer Success Story
Supermetrics was part of the Business Intelligence ecosystem I designed and built at RTL Disney. We had the opportunity to showcase our implementation in a success story, which you can find here.
Adobe Tech blog posts about Adobe Experience Platform Query Service
After I did a series of posts on my own blog about Adobe’s Experience Platform Query Service, I was invited to write a total of four posts on the Adobe Tech blog about Query Service. You can find the first post here.
Beyond Pageviews news podcast
In the first of two episodes of the German Beyond Pageviews podcast, I was invited to talk about recent trends and news from the web analytics world. You can find the episode here (in German).
Beyond Pageviews Adobe Analytics vs. Google Analytics podcast
In this second episode with me of the German Beyond Pageviews podcast, I was invited to compare Adobe Analytics and Google Analytics. You can find the German episode here.
Search Discovery Education Community webinar about Advanced Statistics and Forecasting with Adobe’s Analysis Workspace
After my series of posts about statistics and forecasting in Adobe Analytics’ Analysis Workspace, Adam Greco invited me to show some use cases to the Search Discovery Education Community. You can find the event page here.
Search Discovery Education Community webinar about Adobe Customer Journey Analytics
Being the first European customer of Adobe’s Customer Journey Analytics, Adam Greco invited me again to the Search Discovery Education Community to show the future of Adobe Analytics with Customer Journey Analytics. Find the event here.
German Analytics Pioneers webinar about Adobe Experience Platform (German)
I was invited to the German Analytics Pioneers to give a community training about Adobe’s Experience Platform and Customer Journey Analytics. You can find the list of current events here.
Analytics Pioneers webinar about Adobe Experience Platform (English)
After having held the AEP webinar in German with the Analytics Pioneers, I was again invited to have the same training for an international audience. You can find the list of current events here.
German Analytics Pioneers webinar about App Tracking with Adobe Analytics (German)
After the first webinar about the Adobe Experience Platform, I was again invited to the Analytics Pioneers to show how mobile apps can be tracked with Adobe Analytics. You can find the list of current events here.
Analytics Pioneers webinar about App Tracking with Adobe Analytics (English)
Just like with the AEP event, the App Tracking with Adobe Analytics event was also repeated in English. You can find the list of current events here.
- Adobe has selected me as one of the few 2021 Adobe Analytics Champions, representing the product towards the community: https://blog.adobe.com/en/publish/2021/02/25/introducing-your-2021-adobe-analytics-champions.html
- I’m the co-lead of the EMEA Adobe Analytics User Group chapter: https://analytics-augs.adobe.com/emea-virtual/
- Join my favorite community, where I am one of the more active members of the Adobe Analytics channel: https://www.measure.chat
- As part of the Adobe Launch Developers community, I famously contributed a bunch of features to the Adobe Launch Core Extension. Join the Slack channel here: https://docs.google.com/forms/d/e/1FAIpQLScq1m63YkDrRpvPLhzUqtfoleWiDDTTXZsSivIXRfFdlSMzpQ/viewform
- I am the owner of the Adobe Analytics Enthusiasts group on LinkedIn after having it inherited from Adam Greco, featuring Jen Lasser as manager by my side. Join the group here: https://www.linkedin.com/groups/74514/
- I have created some open Github repositories to share best practices and components around Adobe Analytics:
- In general, there is quite a bunch of useful, free tools for Adobe Analytics on my Github: https://github.com/frederikwerner