Frederik Werner

Data Scientist roaming the realms of Web Analytics and Online Marketing Tech

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Tutorial: Real time Product Recommendations with Adobe Target

Adobe Target Premium can be used for sophisticated product or content recommendations. Building on the last post, we are going to build our very own recommendation engine based on user behavior in real time. I assume you’ve read that post, but feel free to go back and read it first! Starting with recommendations As we […]

Tutorial: Real time dynamic Personalization with Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, […]

Deciphering Adobe Analytics’s Mobile SDK Debug Output

Deciphering Adobe Analytics’s Mobile SDK Debug Output

Developing Mobile Applications is hard. Period. As a company offering Mobile Applications, you need to go to great length to develop Apps that don’t disappoint or annoy your customers, let alone engage them. New versions have to go through tedious testing, both from you and Google or Apple before any changes can be rolled out […]

Creating more Business Value with Product Driven Analytics

When working in Analytics, it’s easy to view all the requests you receive as disconnected, one-off events. This is the traditional approach for Analytics departments, where Requests would be collected, prioritized and answered accordingly. But there are some issues with this way of handling things: It’s hard to see the bigger picture behind those business […]

Using Adobe Launch 🚀 for configuration management

Using Adobe Launch 🚀 for configuration management

Adobe Launch (, by Adobe) ist the tag manager that comes for free with the Adobe Experience Cloud. You can use it to manage and orchestrate all the marketing tags on your websites (not only from Adobe) and reduce integration efforts for the mobile Adobe SDKs to just copy-pasting from the launch interface. For a […]

Analysis Workspace Hacks (AGE) – Metric Targets

This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In another great Post, Adam Greco showed how we can have Metric Targets in Analysis Workspace. His approach includes setting up a Data Source to […]

Analysis Workspace Hacks (AGE) – Average Daily Unique Visitors

This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In one of his posts Adam Greco shows a way to replicate the Daily Unique Visitors Metric from Reports & Analytics in Analysis Workspace. His […]

Analysis Workspace Hacks – Next and Previous Page Report

Analysis Workspace is the most capable solution for Web Analysts today. It allows us to switch between building a Dashboard or old-school Report or something in the middle on the fly. It has surpassed the old Reports & Analytics Interface in functionality and workflow effectiveness and leaves you longing for it once you start using […]

Analysis Workspace Hacks – Link Events on Page Reports

Adobe Analytics gives us two types of events to use for our tracking implementation. With Page Tracking (calling s.t() in Websites or trackState() in Apps) we are supposed to measure when a page has been viewed. If we want to measure interactions on a given page, we would use Custom Link Tracking (s.tl() in Web […]

Migrating from Android’s BroadcastReceiver to Google Play Install Referrer API with Adobe Analytics

Adobe Analytics can track not only websites, but mobile apps just the same. This is achieved by using the Adobe Experience Platform Mobile SKDs for native iOS and Android apps. One very interesting part of tracking mobile apps is known as acquisition tracking, which looks at how users found the tracked app. To help with […]