Month: March 2020

Tutorial: Real time Product Recommendations with Adobe Target

Adobe Target Premium can be used for sophisticated product or content recommendations. Building on the last post, we are going to build our very own recommendation engine based on user behavior in real time. I assume you’ve read that post, but feel free to go back and read it first! Starting with recommendations As we […]

Tutorial: Real time dynamic Personalization with Adobe Target

Adobe Target is part of the Adobe Experience Cloud. It can be used for A/B Testing and Personalization of Websites, Apps and Server Side Applications. This article describes how it can be used to create dynamic Experiences based on the user profile and mbox parameters. Personalization is not a feature, it’s obligatory Some years ago, […]

Deciphering Adobe Analytics’s Mobile SDK Debug Output

Deciphering Adobe Analytics’s Mobile SDK Debug Output

Developing Mobile Applications is hard. Period. As a company offering Mobile Applications, you need to go to great length to develop Apps that don’t disappoint or annoy your customers, let alone engage them. New versions have to go through tedious testing, both from you and Google or Apple before any changes can be rolled out […]