Homepage

Oh, hello there! Seems like you’ve stumbled upon my homepage. Awesome, make yourself at home!

If you got here by accident: This is the website of Frederik Werner, someone doing mostly data stuff with websites and such. You can read about what I do in the about me section of this site.

Once you know what you got yourself into, why not look at the blog. This is where I will randomly blog about what I’ve been up to lately and maybe write down some thoughts. See also below for the latest posts.

Finally, if you would like to talk to me about the things you find here, why not drop me a DM on LinkedIn? I’d love that!

So, enjoy your stay and have a good one!

Lots of love, Frederik

February 23, 2020
When working in Analytics, it’s easy to view all the requests you receive as disconnected, one-off events. This is the traditional approach for Analytics departments, where Requests would be collected, prioritized and answered accordingly. But there are some issues with…
February 23, 2020
February 15, 2020
Adobe Launch (, by Adobe) ist the tag manager that comes for free with the Adobe Experience Cloud. You can use it to manage and orchestrate all the marketing tags on your websites (not only from Adobe) and reduce integration…
February 15, 2020
January 25, 2020
This is a post in the Adam-Greco-Edition (AGE) series of posts. They aim to iterate on some great posts by Adam Greco, showing some different approaches to achieve similar things. In another great Post, Adam Greco showed how we can…
January 25, 2020
January 18, 2020
Analysis Workspace is the most capable solution for Web Analysts today. It allows us to switch between building a Dashboard or old-school Report or something in the middle on the fly. It has surpassed the old Reports & Analytics Interface…
January 18, 2020
January 18, 2020
Adobe Analytics gives us two types of events to use for our tracking implementation. With Page Tracking (calling s.t() in Websites or trackState() in Apps) we are supposed to measure when a page has been viewed. If we want to…
January 18, 2020